Nike running shoe naming
To begin with, I would like to talk about the moment when we are about to research on the Internet with the illusion of locating our new ideal running shoe. This time, we want to bet on Nike and we start by visiting the official website, but we need more information. With what we pass to the next phase, the search for beliefs and user experiences. However, after ten minutes we realise that something is still missing. But exactly in what language do you chat?
Indeed, you need to understand what you’re reading. Nike is exactly one of those marks with an enviable Verbal Brand. A delicious symbiosis of tone, voice and style, which builds your identity and through which, in a case like this included, you make your nomenclature.
For this reason, in the present article I dare to carry out a partial deconstruction of the name of the shoe. Advance that not always and at all times is precisely this way, but serves me as a guide. It’s an interpretation.
How do I deconstruct a Nike Running shoe?
Let’s see now the magic recipe to understand the naming of the most popular slippers. We started with my favorite: the Nike Air Zoom Pegasus 33. What does the name tell us?
- Brand: the first information you give us is the most essential, that is, the name of the brand, in our case Nike.
- Technology and/0 material: as Nike experiments and recombines multiple materials and technologies, the brand name is followed by key customer information: which shoe do I buy? Air Zoom, in a case like this.
- Model: Needless to say, there are thousands of models to choose from? The name of the model, Pegasus, as the winged steed of Greek mythology.
- Edition: it would be like the edition of a book, in one case thirty-three. The last one was thirty-four with the Vaporfly saga. This data reveals an idea of the long journey, success and demand that this shoe has.
- ID: what would happen if an ID appeared after all? You wish to say that the Nike Store is a customizable shoe in the NIKE ID section.
And now I ask myself the next question: can the order of the structure of the name not continue? Since… obvious. Nike can do as he pleases with his cosmos. For example, Nike LunarEpic Flyknit two. Here I would say that LunarEpic takes more care of the model and Flyknit talks about the material itself or characteristic of the material of the shoe. Or how, for example, to include in the name “two peculiarities” together, Nike zoom Flyknit Streak. Being Zoom cushioning genre and Flyknite union.
Slippers in single editions or limited editions
Fashion may have democratized, but fortunately, Nike launches special editions related to unique events, well-known athletes, etc., that raise the bar to another level. Probably, outside the running planet, the name of the well-known Air Jordan will ring a bell. What Jordan are we talking about? From King Michael Jordan himself. For more than thirty years we have had the Air Jordan fever: from the first shoe in nineteen eighty-five to the present day an empire has been created.
The Jordan line is a brand in Nike, with its. A case? When in nineteen eighty-five the basketball player made a promotional turn for Nike in Italy, he broke a board with one of his hyper-famous mates. The event has been memorized with a combination of special colors of the Air Jordan I: black, white and orange. Any colour for the most part, a true icon of international basketball history for Jordan’s fans.
What about our racing planet? We may want the Nike Air Zoom Vomero twelve (Boston). In honor of the famous Boston Marathon, Nike launches the black and yellow model with an exclusive detail: the, the usual Boston clover.
Another interesting case is when there are shoes that belong to the same model, but to different disciplines. For example these 2 shoes: Nike Zoom Elite nine and Nike Triple Jump Elite. Would you know what the difference is? Since well, the first is a shoe – I venture to say – that of very light training, while the second is a track shoe for triple jump. The common denominator is “Elite”, which indicates that they are 2 versions of the same shoe with a more professional profile, conceived for 2 different sports modalities.